As a part of my work for Boston University, I worked on three annual Giving Day events. In refreshing the Giving Day branding annually, we came up with new design guidelines and campaign messaging. I took the brand standards we established each year and cascaded branding to a variety of print, digital, and environmental graphics.

In 2023 when we first rebranded Giving Day, our slogan was “Together for Boston University”, which cascaded down to schools, colleges, centers and funds through the “Together for [BLANK]” language. In 2024, for the tenth anniversary of BU Giving Day, this became “Unstoppable Boston University”, which worked in tandem with a “Ten Years of…” campaign that highlighted the impact of gifts made each giving day. In 2025, it was “Right here, right now!”